In today’s world, telemarketing can be very effective. It can help a business generate leads, make sales, and increase profits. BUT, is it a good idea to do so in the real estate market? This article will examine this concept by looking at the pros and cons of doing so.
One of the big advantages of using telemarketers in real estate is that it is more cost effective to use minimum wage staff rather than more expensive sales staff. It’s also useful for reaching other geographies when trying to solicit new business. Likewise; it is necessary to follow up with current customers, having a telemarketing staff is a great way to do this; because the work is efficiently distributed to them.
More recently, real estate developers have started to use telemarketers as powerful tools to reach a wide range of customers. As we mentioned, it is more profitable than using direct selling methods. Your telemarketing team can reach more people in a short time. You can always outsource this work to an outside telemarketing company. Then; on days when there isn’t much business, there are NO employees sitting around wasting time AND getting paid for it. You can also get an idea of the interest of potential clients in your real estate services and receive their feedback in one way or another; thus eliminating people who are NOT interested at all.
Now let’s look at some disadvantages of using telemarketing for real estate businesses. Fair or unfair, most people view telemarketers as a nuisance and want nothing to do with them. Many consumers have had bad experiences with telemarketers. Even if it has nothing to do with YOUR business, it will negatively impact people’s opinion of you.
Another big downside to using telemarketers is the cost of training each person. Even if you save money on salary, you still need to train telemarketers. This can be very expensive; especially since most of them won’t work, so that money is wasted.
The real estate industry requires its professionals to be extremely competent in all aspects of the business. Before doing business with you, a consumer wants to know all the details of the property that interests him. If he’s talking to a telemarketer, chances are the telemarketer doesn’t have that information. Thereby; you probably lost them as a customer, along with any referrals they might have given you.
Then there is the fact that; with a telemarketer, your potential customer is unlikely to receive the face-to-face contact with you that they prefer. People can be quite put off by this. Even if the majority of your communications with them will be by telephone or Internet; most people like the OPTION of meeting you and talking to you in person. If that can’t be done, you’ll likely lose them to someone else who can fulfill their wishes.