Opportunities abound for luxury real estate marketers to promote themselves within their communities without spending a dime. Spontaneous acts of kindness can go a long way in building goodwill and earning big commissions. To illustrate, here’s the story of an unlikely homecoming queen and photographer who offered her services just to get the “brass ring” she was aiming for without even asking.
Our friend the photographer wanted to become the official photographer of the students (especially graduates) of the private high school that her own daughters attended. The previous photographer retired, so the job was up for grabs. It was prestigious work in his profession as it often led to family portraits of wealthy families in his community.
Our friend became aware of an exciting story simmering on campus regarding the upcoming coronation of the homecoming queen who would be chosen by vote. Voters were made up of the entire student body, administration, and also the faculty. One of the contestants was a scholarship girl whose single mother cleaned houses for a living. She was loved by everyone. The other contestants in competition were equally wonderful girls from wealthy families. These girls decided that the scholarship girl should be the comeback queen and secretly set out to make it happen.
When our friend heard about this from her daughters, she was so moved that she offered to provide the photography of the reunion coronation event for free. A wonderful conspiracy was gaining momentum. One of the contestant’s parents took all the contestants to the hairdresser. It was the first time that the scholarship holder had her hair done by a professional. Another parent took them shopping and bought everyone dresses and accessories.
The results were announced during the football match. Our friend was aware of the outcome and positioned her camera to capture the look of surprise and joy on the winner’s face. The picture turned out beautiful, and she used it in her corporate advertising, congratulating everyone.
Wonderful things started happening to our friend the photographer. First, the school hired her to do the yearbook photos. Then, many parents recommend her and have their family portraits taken by her.
A spontaneous act of kindness landed him the coveted position of school photographer. She naturally wanted to lend her expertise to make someone’s day even better. She wasn’t asking for the work of a photographer, she was volunteering and spreading her brand. We also rallied around her and sent her a massive amount of work because of her sincere kindness and this story.