The real estate markets in the world still has the wind in its sails with a remarkable progression in 2022 both in terms of transaction volumes and sales prices. This particularly concerns older homes. Thus, throughout 2021, 985,000 real estate transactions were carried out: a historical record, much higher than the volume of transactions carried out previously.
This sector, which is open to franchising, continues to attract project owners who find all the advantages to establish a prosperous professional career.
The real estate agency business plan :
The business plan will help you to refine your project and evaluate its financial viability, but also to present your future activity to potential commercial or financial partners.
It is indeed this document that you will give to your bank or your potential investors when looking for financing. We will therefore insist on the fact that the business plan must present sufficient, realistic and well-documented figures, but above all it must be clear, precise and must make people want to support you. The content as well as the form must be particularly well thought out.
If you have never written a business plan, and if the idea of launching yourself alone in this type of exercise is a bit frightening, you can however use an online business plan software that will accompany you throughout the writing process and will propose you already written models.
Find business ideas in real estate that work
To launch out in the entrepreneurship and to become its own boss remains the dream of many people who often do not know what type of project to set up.
Indeed, finding business ideas is good, but you have to find a concept that you like if you want it to work for a long time, and that it is also profitable. In France for exemple, there are more than 15 sectors of activity that offer a multitude of project ideas. To guide you in your search, here are some business ideas: Create an organic store, a private school with innovative teaching methods, a co-working space, a home help agency for the elderly,…
However, in our article we are going to focus on the real estate sector which represents a field rich in activities, not limited to the opening of a real estate agency. Franchise, associated trade, affiliation, mandate, there are many formulas to work in this field.
Marketing plan of a real estate agency :
A marketing plan lists all the actions to be implemented to acquire and retain customers. It is essential, even before the launch of your real estate agency, to consider the solutions that you must implement to develop your business.
First of all, you should know that 92% of commercial real estate searches nowadays start on the Internet. We therefore recommend that you conduct an ambitious marketing policy on the web.
You should therefore have a website presenting your agency, its team, its positioning as well as your services (purchase/sale, property management, …), and recent real estate ads.
Concerning the advertisements, it is essential that the photos are of good quality so that they give the desire to visit the property and to contact you. If necessary, you can ask a professional to take pictures of the properties you have for sale/rent. You should also know that the format of the advertisements is strictly regulated, so make sure that you comply with the regulations.
Also think about the traditional means to increase your notoriety, such as organizing a distribution of flyers in the mailboxes of the inhabitants of the district.
The best ways to express your expertise to homeowners:
Your real estate business (agency, network, developer…) is facing many challenges. You have the power to take them up and show that your place is not usurped: your know-how, carefully built up over years of experience, the acquisition of numerous skills, and meetings. For you, there is no doubt: in your prospecting sector, you are the best at what you do because your heart is in it, well before your mind does.
We have isolated the best ways to put your real estate know-how forward. These tracks are used to understand how your skills can be used to make your real estate business successful, and what concrete benefits you can get for your structure:
Provide sellers with concrete evidence of your expertise :
The methods you use to enhance a property and make it stand out to buyers, as well as the quality of the services you offer.
Organize a close follow-up of the transactions and stay in constant communication with the sellers:
in order to respond to the feeling of abandonment that they too often express – they feel abandoned once the mandate is signed.
Take a proactive rather than just an active approach
needs of sellers based on your experience, and inject your know-how into the tools you use every day in your real estate business.
Give owners back control of their sales :
by centralizing the data they need to evaluate their progress and analyze their results, thus making them the real actors of the transaction by guiding them from A to Z.
Use innovative tools to offer services that no one else has in store :
outils et services qui ont pour objectif d’optimiser le parcours du vendeur et ses délais de vente.
Leverage local data to create a repository for use in its real estate services :
We are surrounded by data. It’s everywhere, in our computers, our smartphones, our connected watches, our televisions, etc. When you watch Netflix, the software sends data to the parent company that will be used to determine your preferences and refine the suggestions made to you. The last big challenge you face is exactly that: the influx of data and the challenge of harnessing it. You too, in your real estate business, are full of data: all the information you have collected about your sellers, your buyers, the properties on the market, the prices and their evolution, the transactions carried out, etc., this is local data that serves as the basis of an indispensable repository – a sort of source from which you can draw on to enhance your services, and therefore your real estate know-how. However, here again, awareness of the problem is not enough: the data is too numerous, too heterogeneous and too volatile to have the same relevance. This is where the notion of Smart Data comes into play (which we will discuss in a future article).
These are the challenges facing your real estate business. These are the obstacles that you can overcome thanks to your superpower as a real estate professional: your know-how.
Provided you understand how to express this know-how on a daily basis.